Eastory Online Ltd. ("Eastory", "we", "our", "us") has established this Privacy Policy in order to demonstrate its privacy protection standards. This Privacy Policy applies to all information collected or used by us in connection with this website at www.eastory.com (Website"), and in connection with our services available on this Website. The purpose of this Privacy Policy is to enable you to understand how we collect and use information relating to you. This policy does not apply to the practices of companies that Eastory does not own or control or to people it does not employ or manage.

COLLECTION OF INFORMATION

Eastory highly respects your privacy and takes special measures to ensure that any information collected by us is used solely in accordance with our privacy policy. It is important for us that you understand both what kind of information is collected and how it is used.

WHAT KINDS OF INFORMATION WE COLLECT

There are a few types of information that we collect from you:

• Information You Provide to us: we receive and store any information you enter on our Website or give us in any other way. Examples of such information include your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone numbers; content of reviews and e-mails to us; purchasing tastes and preferences and financial information. It should be made clear that you have no legal obligation to provide us with any information and the submission of information is entirely subject to your sole discretion and consent. However if you will not provide us with the required information we may not be able to provide you with the services/access/use requested by you.

• Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Websites, we use "cookies" and we obtain certain types of information when your Web browser accesses our Website or advertisements and other content served by or on behalf of our Website on other websites. Examples of such information include, but may not be limited to, the Internet Protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone settings, browser plug-in types and versions, operating system and platform; purchase history; the full Uniform Resource Locator (URL) clickstream to, through, and from our Website, including date and time; cookie number; products you viewed or searched for; and the phone number you used to call us. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our Website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

• Information from Other Sources: We might receive information about you from other sources and add it to our account information. Examples of such information include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

HOW THE INFORMATION WE COLLECT IS USED

We use the information that you provide to us for such purposes as responding to your requests, customizing future shopping for you, improving our services, communicating with you and sending you materials and information regarding our products and services. We also use your information in the following manner:

• Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf, such as fulfilling orders, delivering packages, sending postal mail and e-mail, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They may have access to your information needed to perform their functions, but may not use it for other purposes.

• Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the terms of any pre-existing Privacy Policy. Also, in the event that Eastory Online Ltd. or substantially all of its assets are acquired, customer information will be one of the transferred assets.

• Protection of Eastory and Others: If any information is required by law in order to prevent, investigate, or take action regarding illegal activities, situations involving potential threats to physical safety, rights, property or of any person, suspected fraud and/or violations of our Terms of Use. In addition, we will share information in response to legal process, court orders, subpoenas, or to establish or exercise our legal rights or defend against legal claims.

• With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

THIRD PARTY ADVERTISERS AND LINKS TO OTHER WEBSITES

 Our Website includes third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites. These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our Website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices.

COOKIES

A cookie is a piece of data stored on a user's hard drive containing information about the user. Eastory uses cookies to enhance the user experience of our Website by means such as storing password or user preference information. If a user rejects the cookie, they may still use our Website with the only drawback being the disablement of some of the usability features of our Website. Some of our business partners may use cookies on their site. However, we have no access to or control over these cookies. Eastory also uses cookies to track and monitor usage of the Website by users for the purposes of marketing and website improvement. The data collected from these cookies will not be shared with an external source and will be used for internal purposes only.

SECURITY

Your information will be kept confidential and is collected and stored in our databases located in the US and Israel. We have implemented suitable security policies, rules and technical measures in order to protect and safeguard the information we collect from our users. However, you should be aware that there is no data that is transmitted over the Internet that can be guaranteed 100% secure in transmission or safe from theft or illegal capture.

UPDATE/DELETE USER INFORMATION

You can write to us at any time to obtain a copy of your information and to have any inaccuracies corrected or if you no longer desire our service (in which case we will endeavour to remove your personally identifiable information provided to us). Where appropriate, you may have your personally identifiable information erased, rectified, amended or completed. In order to contact us regarding your information please e-mail us at customerservice@eastory.com

GOVERNING LAW

 This Privacy Policy shall be exclusively governed by and construed in all respects under the laws of Israel, without giving effect to any choice-of-law or conflict-of-laws provisions. Any and all legal claims, suits or actions that arise in connection with this Privacy Policy or with breach of this Privacy Policy shall be submitted exclusively to the personal jurisdiction of the courts located in Tel Aviv, Israel.

FOR MORE INFORMATION

 If you have questions about this Privacy Policy, please contact Eastory at customerservice@eastory.com